Facebook Wants You to Use Its Email

Facebook has a new program on the horizon: your timeline address will now be your email address. Unless you already have a @facebook.com email, you'll be assigned one.

Facebook describes the change for consistency:

"Starting today, we're updating addresses on Facebook to make them consistent across our site. Now, the address people use to get to your timeline and send you email on Facebook will be the same."

FB Timeline

Clearly, Facebook is continuing to push its email application, previously called messaging. Speculation is that Facebook is trying to match the integration of Google+ with Gmail. Also, a recent study showed that people are more likely to use the Internet for email (85%) than for social networking (62%). Despite early reports of its demise, email remains a frequent tool for communication.

Discussion Starters:

  • Do you use Facebook email? Would you if you were assigned an email address? 
  • What's the value of email to Facebook? How has the company's "messaging" strategy evolved?