Microsoft Attacks Google Docs

Microsoft has created a campaign attacking Google Docs. In a video that has reached over 800,000 viewers, Microsoft mocks the "Googlighting Stranger"-set to the theme of the old TV show, "Moonlighting." The premise is, "What happens when the world's largest advertising business tries to sell productivity software on the side?"

Previously the brunt of jokes, such as Apple's highly successful "I'm a Mac; I'm a PC" campaign, Microsoft is now on the offensive. The video criticizes Google Docs for having fewer features and shifting capabilities, implying that programs can change and leave businesses in the lurch.

In a blog post, Microsoft's Tom Rizzo elaborates on the company's qualifications compared to Google's:

  • Expertise
  • Trust
  • Flexibility
  • Privacy
  • Enabling Quality Work

Discussion Starters:

  • How do you assess the video? Would it convince business people to stick with Microsoft products rather than switch to Google Docs?
  • In Microsoft's blog post, what do you consider to be most and least convincing arguments?