During "Hack Week" at Twitter, employees work in teams to test new tools and make Twitter easier to use. The program encourages innovation and, this year, resulted in a parody of corporate recruiting videos that garnered almost 600,000 views within four days.
Ian Padgham, a member of Twitter's design team, explains the inspiration for the video:
"Recruiting videos are the worst. Jeremy and I decided to make the worst possible video ever, since there was no way to make a good one. Knowing that #HackWeek was coming up, we wanted to have fun and embrace the awesome creative environment you find at Twitter."
Padgham may have a point. Corporate recruiting videos try to lure candidates, but many end up hokey and fake.
- How similar is Twitter's joke video to the recruiting videos you've seen?
- Have you seen any good recruiting videos? What do you like about them?
- How can companies improve their recruiting videos? Or are they doomed?