Some call the ad "tasteless -- more mocking than macho." The campaign does explicitly exclude women. If you're a woman and try to use the company's Facebook app, you'll get this message:
"Sorry, ladies. Dr Pepper 10 isn't for women. But we may have something more your speed at drpepper.com."
Dr Pepper 10's Facebook page is a flurry of activity with over 10 million "likes." One fan isn't fooled at all:
- Do you consider the ad sexist, as some believe it is? Why or why not?
- Does the campaign encourage you to try Dr Pepper 10 or avoid it? Or, are you indifferent either way?