Previous studies have shown that people involved in the hiring process search online for candidates. A new study by Reppler confirms that 91% search Facebook, Twitter, and/or LinkedIn before making a hiring decision.
This study gives us good and bad news about the results of these searches. Although 69% of employers have rejected a candidate because of what they saw posted, 68% have hired a candidate for the same reason.
The study reminds us that smart candidates post positive information about themselves online. Here's an enlarged infographic.
- Google yourself and see what you reveal. Are you well represented on the web? Do you want to change anything to improve your online reputation?
- Create a LinkedIn page if you don't already have one. To bolster your online reputation via LinkedIn, add connections, provide more detail in your profile, and join professional groups.