Pepsi has launched a new commercial featuring Santa Clause at a summer party. In a direct hit to Coke, which Pepsi now trails in sales (including Diet Coke), the ad shows Santa rejecting bottles of Coca-Cola. Critics say that Pepsi had lost focus on its flagship product; does this commercial signal a new direction?
- Had you associated Santa Clause with Coke? Does your knowledge or lack of knowledge change your perception of the commercial?
- How is Pepsi using logos, pathos, and ethos in this commercial to persuade viewers?