Happy days (may be) here again. Best Buy's second-quarter earnings are up a remarkable 61%. This is good news the company can brag about, but some remain wary about consumer spending.
- How can Best Buy capitalize on this good news in its communication with customers, analysts, investors, and employees?
- What are the potential downsides of Best Buy presenting a picture that's overly optimistic? How can company communicators temper their messages?
- As the VP of sales and marketing at Best Buy, write a memo to all employees reporting the quarterly results and congratulating the group on a job well done.
- As the VP of the television division, one of the laggard groups at Best Buy, write a memo to employees in your division to share the results and help boost morale.
- As the director of the notebook computer division, write a handwritten note to one of your employees who has done an exceptional job in the past three months. How can you, in a personal way, show your appreciation for his or her hard work? You may add your own details and examples.