Business Communication and Character

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Analyzing Trump's Tone in Speeches

How would you describe Trump's tone in his speeches?  A New York Times article explains how sentiment analysis was used to compare his speeches over time and to other State of the Union addresses: 

"That's according to a sentiment analysis of past speeches, which categorizes words according to several dimensions. Mr. Trump's campaign speeches used a high proportion of words associated with "anger" - like fight, illegal or bad - and a relatively low proportion of words with positive associations - like build, freedom or peace."

 Trump Tone

 

Sentiment analysis aside, his tone changes are pretty obvious. The best way I can describe his State of the Union address is "measured." He also gestured less and read more from the teleprompter-perhaps acting more presidential than we have seen him in less formal settings.

The Washington Post compiled the address "in 3 minutes." Of course, the compilation and the "winners and losers" identified by the author/editor are based on his own thinking about Trump/s plans and communications. 

Discussion:

  • How would you describe President Trump's tone in his State of the Union address? What, if anything, surprised you about the speech?
  • The president certainly is adjusting to the audience and purpose of his speeches. Compare audiences for his campaign speeches and his official speeches as president. What are his objectives for each?
  • With which of The Washington Post's conclusions do you agree and disagree? The author also refers to the speech as "strong." What do you think he means by this, and do you agree or disagree?